ERIC Animation

We had the pleasure of collaborating with the Philadelphia-based creative agency 12Squared to produce an engaging animation that promotes the importance of maintaining accurate and up-to-date voter rolls. The Electronic Registration Information Center (ERIC) plays a vital role in increasing voter accessibility and participation, and we were thrilled to help bring this initiative to life.

When tasked with animating an existing process poster designed by Jeanne Maier, we eagerly embraced the challenge. Our goal was to identify the key elements that would be most impactful in animation—ensuring the final product remained engaging, informative, and easy to digest. By thoughtfully incorporating music to enhance the flow and movement, we created a versatile piece suited for short-form social media content.

This project was an absolute pleasure to work on, and it wouldn’t have been possible without the collaboration and vision of 12Squared. Watch the full animation for yourself below!